Product research and what I have learnt

Product Research 

Q Magazine

• Genre: pop/rock, some features of older artists
• Target audience: young adults
• Price: £3.99
• Monthly issues
• Often promotional offers e.g. cover mounted CDs and books
• Q : 64,596 - % change y/y: -19.7 - Sold copies: 63,812 - http://www.pressgazette.co.uk/node/49860
• Competitors: NME, Billboard
• Age Range: 15 - 24= 38.3%, 25-34=23.8%, 35 - 44=19.5%, 45-54= 13.6%, 55-64%= 3.1%, 65+= 1.8% 

NME Magazine

• Genre: rock/indie
• Target audience: young adults
• Price: £2.30
• Competitors: Q, Kerrang
• Weekly issues
• Total circulation: 23,924

I have learnt that the type of magazine that I want to produce is aimed for young adults, the genre that my magazine will be is a pop/rock magazine, similar to Q. 

I will need to produce a magazine that is aimed directly at young adults, I will do this by using language that is informative but not formal and make the magazine appeal to the market, for example using some colour, but not too many different colours as this can be considered more childish and will not appeal to my market. I will keep a font and colour theme throughout my magazine. 

The magazine will also be priced similarly at about £2.99 and will be released monthly. I could include promotional offers such as posters or CDs to make the magazine appeal to the market more.