I will maintain a house theme throughout my magazine as I will consistently use the same fonts, colour schemes and language. For example; on the front cover there will be red text for the most eye catching and important words, and on the contents page there will be key information such as artists names, contests and page numbers in red and on the double page spread the colour red would be used for things such as the drop capitals and pull quote quote marks, it will also be used for key words in the article title and page number. This will show a consistency throughout the magazine as it makes the audience link the red with the magazine.
I will also consistently use the same three fonts, font one for titles, font two for quotes and important information e.g. page number, artist's names and font three for large amounts of text. Font three will be a simple font that is still elegant so it's clear for the audience to read however this font is less likely to be on the front cover as it is more main body text and the front cover will have cover lines (font 2) and the magazine title (font 1) but on the contents there will be the font 3 as there will be some amounts of text describing the articles being shown.
The language I will use will not be slang as this can be considered childish and will not appeal to my audience, however it will not be formal language as this would appeal to an older audience and not my audience of young adult women. So I will use informal language to appeal to my genre, age range and gender of audience. The use of this kind of language will be used throughout the magazine to maintain a house theme and to show the audience that the magazine all links together.